I found this article tremendously enlightening … … as to many things beside its ostensible subject. The same principles as apply to Gypsy Rose Blanchard, apply as well to Donald Trump, Trumpers, Trumpism, Fake news, Virality, Conspiracy theories and Conspiracy theorists. I hade never considered the role of neurotransmitters before. A must-read. Copied from here: https://www.usatoday.com/story/life/health-wellness/2024/02/01/gypsy-rose-blanchard-husband-mom-tiktok-viral/7242